Archive for November, 2007

Annie Dillard

Tuesday, November 6th, 2007

So, a friend of mine dropped this on my desk yesterday, a quote from Annie Dillard: There is neither a proportional relationship, nor an inverse one, between a writer's estimation of a a work in progress and its actual quality. The feeling that the work is magnificent, and the feeling that ...

Science Fiction Magazines Part III - Online Marketing

Thursday, November 1st, 2007

My sense of the online sphere is that it remains a place of opportunity rather than threat for a print magazine. Over time, this may change, but the internet provides the best place to attract pre-qualified subscribers, to build a relationship with them, and then to convert them to paying ...

Science Fiction Magazines Part II - Marketing In Meatspace

Thursday, November 1st, 2007

More than anything - more than changing demographics, or the advent of new technologies, or the rise of free content - I have a sense that the loss of sf readers for the "big three" markets is actually a failure of marketing and core circulation management practices, not of the ...